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When users click on a Facebook ad but land on a page that does nothing, it’s a frustrating experience that hurts conversions and wastes ad spend. This is commonly called non-responsive landing page. To prevent it, start by conducting full pre-launch quality checks.

Use multiple devices and browsers including mobile phones, tablets, and desktops to ensure the page renders correctly across all touchpoints.

Slow load times are a major cause of this issue, so JS, and deploy on enterprise-grade servers.

Avoid using too many third party scripts like trackers or pop ups that can slow down rendering.

Make sure your primary action buttons are prominently placed with ample tap targets.

Test the entire lead capture flow manually to verify success responses.

Check for broken links, especially those pointing to pages that no longer exist.

Ensure your page is compatible with Facebook’s mobile browser and avoid using technologies like Flash or outdated plugins that don’t work on mobile devices.

Also verify that your page isn’t impeded by ad-tracing tools or anti-tracking systems—validate with Chrome DevTools and Bing Webmaster Tools.

Regularly analyze key metrics continuously and trigger alerts for 5xx errors, timeout events, or drop-offs.

Finally, make sure your ad copy accurately reflects the landing page content so users aren’t confused when they arrive.

A unified user path from impression to outcome keeps users engaged and buy instagram accounts reduces bounce rates.