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Crafting a targeted one-page brief to guide your Facebook ad campaign might seem simple, but it’s the cornerstone that determines whether your campaign succeeds or falls flat. The goal is to communicate everything your designer, copywriter, or developer needs to know without overwhelming them with overload of clutter.

Start with the objective. What are you trying to achieve? Is it to grow your subscriber list?, drive product sales?, or build buzz around a launch? Be specific. Vague goals like "increase engagement" won’t inform creative decisions.

Next, define your ideal customer. Who are you speaking to? Include demographics like age, location, and interests, buy tiktok ads accounts but also deep-seated needs and aspirations. For example, instead of saying "women aged 25 to 40," say "professional women juggling kids and careers who need fast wellness solutions." This helps tailor the tone and visuals.

Describe the core message you want to convey. What’s the single most important point you want visitors to remember? Keep it simple. Avoid industry buzzwords and focus on results-oriented copy.

Then explain the desired user action. What should they do after reading the page? Select the link?, submit their details?, or dial the hotline? Make sure it’s unmistakable, time-sensitive, and effortless.

Include any mandatory components such as brand assets, legal text, or approved visuals. If you have style guides, mention them. If you have examples of landing pages you like, link to them. Also note any technical requirements such as responsive design, load speed targets, or integration with a specific form tool.

Finally, include the launch date and who to contact with questions. A one-page brief should be tight, purposeful, and clear. It should answer the core questions of the project without fluff. Review it before sending — if it takes more than one page, you’ve lost focus. The best briefs make it easy for your team to say, "I’m ready to start."