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Writing a one-page brief for a Facebook landing page project might seem simple, buy tiktok ads accounts but it’s the key blueprint that determines whether your campaign succeeds or falls flat. The goal is to communicate everything your designer, copywriter, or developer needs to know without overwhelming them with extraneous information.

Start with the primary purpose. What are you trying to achieve? Is it to grow your subscriber list?, boost conversions?, or generate attendance? Be precise. Vague goals like "increase engagement" won’t guide the design or messaging effectively.

Next, define your ideal customer. Who are you speaking to? Include basic profile details such as age, region, and hobbies, but also deep-seated needs and aspirations. For example, instead of saying "women aged 25 to 40," say "busy working mothers looking for quick healthy meals." This helps tailor the tone and visuals.

Describe the primary takeaway you want to convey. What’s the single most important point you want visitors to remember? Keep it clear. Avoid jargon and focus on outcome-focused phrasing.

Then explain the call to action. What should they do after reading the page? Click a button?, complete the signup?, or contact support? Make sure it’s obvious, compelling, and frictionless.

Include any required elements such as official icons, footnotes, or hero graphics. If you have design standards, mention them. If you have successful templates, link to them. Also note any technical requirements such as mobile optimization, load speed targets, or connection to Mailchimp.

Finally, include the completion timeline and who to contact with questions. A one-page brief should be streamlined, direct, and executable. It should answer the core questions of the project without fluff. Review it before sending — if it takes more than one page, you’ve included too much. The best briefs make it easy for your team to say, "I know exactly what to do."