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When you use Automatic AI Writer for WordPress to generate content for your WordPress site, the text often comes with bare-bones HTML structure. This means your polished AI-generated text might look bland or fail to match your brand aesthetic. Applying custom styles to AI content is a straightforward yet effective method to ensure your content looks refined and feels native.

Start by analyzing the DOM elements that your AI tool uses. Most AI content generators use common semantic HTML like p for paragraphs and ul or ol for lists. You can use browser dev tools using your browser’s inspector to see exactly which tags are being used.

Once you know the structure, you can style those specific tags in your theme’s child theme stylesheet. For example, if your AI-generated headings are all heading tags, you can override default properties of their size, line height, and padding. You might write something like this in your WordPress theme options: p line-height: 1.6; margin-bottom: 1.2em; color: #333; h2 font-size: 1.85rem; color: #2a3b4e; margin-top: 1.8em; margin-bottom: 1em;

You can also enhance lists, citations, and hyperlinks that appear in AI content. AI often wraps key phrases in blockquote tags, so adding a vertical accent line and slanted text can make them stand out. For links, consider adding underline on hover to increase clickability.

Don’t forget to account for mobile responsiveness. AI content might look fine on desktop but render poorly on phones. Use CSS viewport rules to scale elements for touch for tablets and phones. For example, you might reduce heading sizes on screens below 768px.

Another useful technique is to containerize AI text in a custom class. If your plugin or tool allows it, add a class like ai-content to the wrapper. Then you can scope styles exclusively to AI content without affecting your manually written posts. This gives you full control and prevents unintended styling changes.

Finally, validate your CSS across multiple platforms and screen sizes. Even tiny variations in line height or padding can make content feel unpolished. Use tools like BrowserStack or Chrome’s device toolbar to simulate real-world viewing conditions.

Refining AI text with CSS doesn’t require professional development knowledge. With a careful refinement, you can turn bland AI content into content that feels authentic, polished, and brand-consistent. The goal is not just to enhance its appearance, but to make it feel like it belongs.